Create a High-Quality Website – Quickly!

If you are a business owner and want to expand your clientele and market-share, and create a place where potential and current customers can go to learn more about your company and easily find contact information, what you need is a website. If you are a small start-up looking to begin an online venture, you need a website. And most likely, you want to achieve your business goals within a reasonable timeframe and for a reasonable price, without skimping on quality. After all, you need more than just visitors to your website. A successful business requires visitors who turn into paying, repeat customers and trust your company. The best way to do this (in addition to offering a quality product or service) is by producing a professional website.

In the past, online businesses were given little choice when it came to creating a high quality website. You could either hire an expensive professional web designer or web design company to make the entire site for you or you could produce the website on your own. The first choice would cost you big bucks – anywhere between $50 and $200 for only one web page! The second option required at least a small knowledge of HTML and design elements as well as a large chunk of your time – something most business owners don’t have.

Luckily the times have changed and web entrepreneurs have a lot more choice when it comes to creating a professional website with or without all the bells and whistles (depending on the type of site you plan on having). In fact, a growing trend in website design is the use of ready-made website templates.

What exactly is a template?

Website templates are basically ready-made web pages that you can download from a template design company. The HTML code is ready to go – all you have to do is choose a template that suits your business and customer base, download it and then edit according to your specifications. Most companies showcase all the available designs on their site for you to preview before downloading, so you’ll know exactly what you are buying beforehand.

A website template is almost like a hybrid creation, perfect for online businesses because it is so flexible. With a template you have the best of both worlds – the professional image and functionality that normally come from a website designed by a hired designer coupled with the affordability and flexibility of a DIY web design project. One such website template company that offers reasonably priced, quality templates is http://templatedogma.com/.

Once you have the basic design in your hands, editing is a cinch. Editing involves adding your own content, logos, pictures, graphics and more to the template to make it unique. Keep in mind that a template will not usually come with ready-made content or other features, as this is something that must be created afterwards. Good website templates can be edited with a variety of popular HTML editors, so make sure you purchase website templates that mention the editing programs with which the templates are compatible. Search for website templates that can be edited using software such as DreamWeaver, FrontPage, GoLive and Photoshop. Most people either already know how to use these simple, user-friendly editors or can learn very quickly.

Another option is to have someone edit the template for you. If you really have no clue when it comes to web design, even with a prepared template, most website template companies also offer a custom design service. This keeps the cost down, which is the main benefit of utilizing a template in the first place, while still letting you enjoy the perk of having someone else do the editing.

The Price is Nice

Arguably, the most popular selling point of website templates is the price. For as low as $20-$40 you can purchase a template that looks just as good or better than a “professionally” designed site costing you much more. Many web designers charge thousands of dollars for website creation that simply isn’t that good. And working with a designer takes a lot more time – hence the hefty price tag. You have to work back and forth over a period of several weeks just to come up with a design that works best for your company. Website templates are much more cost-effective to produce, which is how the prices are kept so low. And of course, you save time as well as money. You can literally have a website up and running – earning you revenue - within a few days or less. Website templates make setting up your online business as easy and efficient as possible.

Flash Websites

What if you require more than a simple, straightforward website? Perhaps you want a flash-based design for your site? No problem – flash website templates can also be purchased for a decent price without sacrificing quality, simplicity and usability. Many template designers offer a wide range of template styles, so don’t fret if you require something a little more complicated than the average website. Website template designers offer the consumer a lot of choice, making it easy to create a website that will work for your business.

In addition, businesses that want to buy a template no other website will use in the future (a unique site) should purchase a copyrighted template. When you opt for a copyrighted template you receive all rights to the site design and can be sure it will not be re-sold to another business. On the other hand, the rights of non-copyrighted templates remain with the template company, and as a result, anyone can buy the same one. If this won’t interfere with your business buy non-copyrighted templates and save some money, but if you want an entirely unique site, spend a little more for a copyrighted site that won’t be found anywhere else on the web.

Whatever you decide to choose, website templates are the future of web design. You can’t go wrong – nothing could be more cost-effective or simple.

by: Andrew Maidla

Working with Shockwave and Flash

Many website designers now take advantage of Shockwave and Flash to add multimedia effects, such as animation with sound, to their websites. Both Shockwave and Flash are Macromedia technologies that let web designers add multimedia elements to web pages. Shockwave movies are the resulting files exported from Macromedia Director that display animation, special effects, and other types of applications for the web. Flash movies are animations and other types of interactive web elements exported from Macromedia Flash.

-Web designers add Shockwave and Flash files to web pages for several reasons, including to make web pages more interesting and interactive, to add colourful navigational components, to enhance a site visually with animation, multimedia, and special effects, and to add more complex components such as online games.

-Most Shockwave and Flash movies require a special plug in that is easy to obtain since many browsers and operating systems include the plug in. You can also export Flash and Shockwave movies such as Java, which does not need a plug in to view.

-Although they are similar in some features regarding multimedia, Shockwave and Flash do differ in several important ways. Director Shockwave Internet Studio is a full featured multimedia authoring program that lets you create business presentations, cd-rom/dvd-rom works, games, and other interactive applications, in addition to web content. Flash's main focus is multimedia animation for the web and is easier to learn than director.

-Flash and Shockwave offer web site designers many advantages, such as they both make web sites more interesting and interactive, both offer versatility, as well as cross-browser and cross-platform compatibility. Although some Flash and Shockwave movies require a plug in, Flash and Shockwave offer options for playback without a plug-in that you can export as Java. Flash has a short learning curve and you do not need to do any programming to create Flash movies. Flash movies offer streaming content for fast downloads. Flash and Shockwaves disadvantages include their requirement of a plug in for viewing, possible long download time for some Shockwave movies, Macromedia Director's high learning curve, and difficulties editing Flash movies with large amounts of text.

-To create and add a Shockwave movie to a web page, you need to obtain the necessary artwork for your project (whether it may be using clip media or creating your own artwork), create your Shockwave movie using Macromedia Director, export the file to the proper Shockwave format, and embed the resulting file into an html file to view with a browser.

-To create and add a Flash movie to a web page, you need to obtain the necessary artwork for your project (whether it may be using clip media or creating your own artwork), create your Flash movie using Macromedia Flash or freeware equivalent, export the file to the proper Flash format, and copy the code Flash generates to embed the resulting file into an html file to view with a browser.

-Adding Flash and Shockwave movies to a web page is relatively easy, but some knowledge of Lingo programming concepts may be required for Shockwave's advanced techniques.

Now, go forth and CREATE!

by: Mike Adley

Why Flash?

Many possible technologies exist that can power web based games. Php, HTML, CGI and Java amongst them, but the most common plugin used to design browser games by far is Adobe Flash, previously known as Macromedia Flash. One of the biggest reasons for this is that Flash has become a definite web standard.

Many PCs come with the Flash player installed. It is compatible with Linux, Apple Mac, BSD, cellphones, PDAs and a whole host of other devices. Over 520 million unique installations of Flash have been recorded, and it has been around since the days of Windows 98. This statistic accounts for approximately 95% of all Internet users.

Flash Player is also a free download, so if the user does not have it, it's only a few seconds and negligible bandwidth away, no matter the platform. Likewise, Adobe Flash is a comparably cheap product for the developers, and time input required is minimal to create simple games, compared to using other technologies.

A powerful but often overlooked feature of Flash is that it makes small files. For ten megabytes, in Flash, you can get a full featured game. This helps Flash to appeal to dialup or slower broadband users where Java or C couldn't. Flash can also use database connectivity to save scoreboards, progress and account details, which is rare in a format so smooth.

Flash is efficient, applets made in it tend to run on computers that you'd be hard-pressed to find outside of an antique shop. It is the empowering technology of choice on a certain well-known pet site, which almost certainly has users on dialup and on poor computers.

Something to remember is that Browser Games have a completely different TA (target audience) than that of AAA list games. Browser games are made for the casual player, someone who wants to play immediately and at his/her convenience, as such it must load fast, play fast and keep the user's interest. Developing a successful Flash game is very difficult, because generally if a user becomes disinterested, one or two clicks will take him/her to a completely different game.

So, what about monetizing a Flash game? Well, the standard is based on the shareware model. You have a teaser version of a game on a website and then allow users to download a 'Deluxe' build for a set fee. Often the producer will allow lots of sites to list their 'teaser' games; this is a clever form of viral marketing.

Possibly the most solid reason to use Flash is that it would always be fairly easy to find people willing to draw in the Flash SWF vector format. Other technologies would require external animation but with Flash, the motion, the drawing and the script can all be done in a single interface.

Graphical objects within this interface can have specified alpha values, positionings, angles of rotation, explosion effects and many built in motion tweening effects. It is this versatility and built in function that makes it a real joy to work with.

Flash is fast-becoming the only standard for browser based gaming, because it requires no real programming knowledge. The scripting language is very well explained on several websites, and in the included tutorials.

But the main reason? Simple. There are many very dedicated sites out there which will effectively get your product out for free. Even if all the other points in this article didn't exist, it is the only format with true open distribution.

by: Jonathan White

Applying Flash to your Web Site

Nowadays, Flash design is a very common thing used throughout the World Wide Web. From all the moving ad banners and little video clips to animations and presentations, most of these great features are created with Flash. Of course using Macromedia Flash has its advantages and set backs, but I think we can all agree that it is an effective and simple program.

When using Flash, designers are capable of adding music, sound effects and motion to their webpage HTML sites. Also, using flash permits you to have greater interactivity with your public, which they usually enjoy. This software can simply be used to add specific features such as animations and presentations to your HTML website or it can be used to design an entire interactive webpage. The various things a web designer can pull off with Flash is virtual limitless.

But like I said before, Flash has its advantages and disadvantages. The following listing will give you a few facts and tips about applying Flash to your site that you may find helpful.

1. Flash can capture the attention of the general public very well and can leave a great first impression for your business.

2. Flash can be used to create and design countless features.

3. Sounds, music, animations, etc. can be integrated within your page to better explain your product or business in a interesting and interactive manner.

4. Flash can give an impression of professionalism to your clients, giving your page a look that your site is up to date on technology.

5. Studies show that a ratio of 95% of internet users are capable of viewing Flash features, leaving only a small percentage of the population that cannot.

Although all of this sounds very tempting, applying Flash also involves more work. Websites involving Flash features require extensive planning and programming. But in the end, if your website is designed beautifully using Macromedia Flash, you won’t regret it.

by: Brian Lee

Is FLASH Appropriate in a Business Web Site?

by: David West

The short answer is maybe. The long answer is that the question might be better asked, “Is a 100% FLASH web site appropriate in business?.” The answer to this question, in my humble opinion is, absolutely not. In fact, we have had several clients come to us this year who have 100% Flash web sites that are going to completely remake their web sites because they simply do not work for them. They are having issues with search engines and with clients who can’t see their web sites.

Of course, they do work in terms of visuals. If you visit a Flash web site you will see it. Just because a visitor can see the web site doesn’t automatically mean that the web site is working for your business.

What is Flash?

Flash is technology developed by Macromedia, a leader in web development tools. Flash movies are a compilation of many images, elements and text that is then compiled into a nice, tight little digital file that then gets put on the internet. Some designers build entire web sites using this technology. Graphic designers quite like the technology because it gives them a great opportunity to show how talented they are by developing interactive, moving, and quite honestly some very entertaining web sites. Remember though that the purpose for your business web site is to communicate with your existing and prospective clients, not to show everyone what a talented designer you hired.

What is Flash Good For?

Flash is great as an add-on element for some graphic components of a business web site. Recently the ability for web masters to compile digital audio and video into flash movies has been simplified and using flash to stream a video is a great example of a perfect use for Flash in a business web site.

Another example of where Flash is well used and well received is on web sites that are about presentation and not information. For example a rock band, kids web sites with little games, a photo gallery, a movie clip are all places where Flash is particularly well suited.

Does Flash have a place on the internet? Absolutely it does, but as a web site purchaser though, you have to ask yourself the question, “does Flash have a place on my business web site?”

Can Everyone See Flash

The short answer is no. Although widely available and a component of most web browsers when they are installed, not everyone has flash installed with their web browser. If a visitor who does not have a flash plug-in on their PC visits a site that requires the Flash plug-in, their web browser will prompt them to install it. PC and web savvy visitors will likely go ahead and do it, but some users (like my mother) panic if a pop-up window asks a question and they walk away, or surf away, thinking they just infected their PC with the latest doomsday virus. All of that said, a large percentage of people can see Flash without too much anxiety.

Things to Consider

The Intro Flash Splash

Flash is commonly used for “splash” pages or “entry pages” into web sites. We have all seen them, the animated movie or commercial that leads us into a more traditional marketing web site. Have you ever wondered why the Flash designer almost always places a “skip intro” link on this page? I believe it’s because they know that if they don’t allow people to skip the Flash splash screen that they are going to lose the visitor. Remember that most internet surfers are impatient and they are usually looking for information, not another commercial. Get people to your main web page and do it fast.

The trend of using ‘splash’ pages has declined in the past couple of years as the internet has matured. It is my belief, and widely shared, that if your web site is about good information, then an entry screen is just a road block to your visitors.

The Search Engine

Search engines send out automated robots called “spiders” that crawl through the internet and create massive databases of web pages. People then search for web pages based on key words that are embedded in to the web page in hidden tags as well as in the text that is on the web page itself. If it is important to you that people find your web site then it is important to you to create well written text and links on your web pages that the search engines can find, read and follow. Search engines can not see the text in a Flash page. Search engines can not see hyper-links on flash pages and therefore can not follow the links. Your web page will not seem very important to most search engines because to a search engine your web site will consist of one page and the only relevant information that the search engine will see is your meta-tags if they exist.

Having said all of that, there are arguably ways to get a Flash site indexed and catalogued by a search engine. It simply is not the easiest thing to do and you will likely require a Search Engine Optimization specialist to assist you.

Reciprocal Linking

If you are kind enough to put links on your web site for other web sites then you are providing them with a “vote of confidence” in terms of search engine rankings. The more web sites that link to a web site, in the eyes of the search engine, makes the linked web site more important. Taking that a step further, the more important the web site that links to you the higher the potential ranking your site will get. Likewise sites that provide you with a reciprocal link are in effect giving you their “vote of confidence” and in turn making your web site more important.

Remember what I said earlier? Search engines can not see hyper-links when they are embedded into flash. So although the links are appreciated they will not contribute to the search engines perception of how valuable your web site may be to the world and as a result all those “votes of confidence” are going to waste.

Make sure that people who provide you with a link from their web site to your is not embedded into a flash page. Links should be in pure HTML or Hyper-Text MarkUp Language. If you provide links to other web sites on your site, the same applies to you, use HTML.

Don’t Break my Back Button

Web-browsers all have a back button. As software users, and more specifically as web surfers, we use the back button as a matter of course. It is a good practice as a web developer to not ‘break the back button’. Unfortunately because of the nature of Flash, the back button doesn’t work for backward navigation in the flash web site.

Create a Bookmark if You Can

People like to bookmark pages on the internet so that they can quickly return to them later on. Web surfers do not always bookmark the index page, or the main page, of a web site. For example if you site has a nifty currency converter or a great mortgage calculator on it, people may simply want to bookmark just that page. You can not bookmark an internal page within a Flash site. You can only bookmark the main page. Try it. Visit a 100% Flash web site, surf around a bit, then try to bookmark the page you are looking at. It doesn’t work, because you literally haven’t changed pages from when you first arrived at the site, you have simply “played the animation” which made it appear as though you went to different pages.

Cost

The cost to develop a traditional marketing web site using standard design graphic, HTML and text is in most cases less expensive than using Flash. If you designer proposes to use Flash, ask the question, “how much would it cost to do the same thing without flash?”.

Making Revisions and Updates

If you have your web site built 100% in Flash, you have subscribed to a certain skill-set in your designer. If you want to make revisions you will always need to use someone who can work within Flash. The same theory applies if your web site is images, HTML and text. The distinct difference is that there are far more web masters that work with the later than in Flash. It also typically will take longer to make revisions to Flash sites and as a result your cost of maintenance can be quite steep.

The Source Files

Flash source files are the heart of a flash movie, element or web site. The file will be names something like mywebsite.FLA. This is the native un-compiled source file for a Flash file. Once the designer is ready to deploy the Flash to the web server the file is compiled into a different format. The compiled file in our example would be called mywebsite.SWF.

So to clarify, the original artwork and design is worked on in the .FLA format and the final file that goes on the web server is .SWF.

I see it time and time again where the designer does not provide the client with the source file for their flash elements or web site. They protect the .FLA files, and guess what, you have to go to them for updates and revisions. It does not matter how talented your new web master or designer is, if you do not have the source file with the .FLA extension for your Flash site you will not be able to update it. You should ask your designer to provide you with this source file if you decide to use Flash elements on your web site.

A Final Note On Flash

Please do not interpret my remarks here as me being “anti-flash” the fact is, it really is a great media technology. If you have the budget and want to develop your web site using 100% pure flash, there are some things you can do to mitigate some of the pitfalls that I have described here.

Use a javascript to detect the browser capabilities of the visitor and ensure that they have Flash plug-in to support the Flash on your site. If the result of this simple test is ‘no they do not support Flash’ then the right thing to do is direct them to an alternative HTML based web site with your content. So, although you can overcome the missing Flash plug-in you have to have two web sites designed (the Flash one and the HTML one).

In Summary

Flash is a great design tool to add elements to your website to ‘spice it up’.

Flash is great for delivering rich media like audio and video.

Use the theory, add flash to your web page, don’t add your web page to flash and you will deliver a great experience to your visitors.

If your web site is about delivering information, make the information first and the design second. Web sites that provide great content do not need to wiggle, giggle, blink, click and buzz.